In the midst of the growing number of supermarkets, the government is promoting increase of competitiveness of traditional markets. One of the attempts is by developing model markets. Besides model markets, the government through the ministry of trade also performs revitalization of traditional markets. Model market is a multi-aspect market, meaning that in addition a center of trade and economy, model markets must be in a good condition physically, such as clean, healthy, hygienic, safe, comfortable, and environment friendly.
Gunaryo, the director general of domestic trade of the ministry of trade, said that the government has allocated Rp. 88 billion budget for construction and revitalization of 10 model markets in 2011. He explained that the central government jointly with the regional government has also provided budget for improvement of capacity of traditional markets and management of traders’ behavior.
The 10 model markets are planned to be constructed in Samosir (North Sumatera), Pacitan (East Java), Purwerejo (Central Java, klaten, (central java), pasar agung (Bali), Bantaeng (South Sulawesi), Takalar (South Sulawesi), Sikka (East Nusa Tenggara), Bengkulu, and Papua. According to him, the model markets are expected not only as a center of trade, but also as a place for interaction among people. Construction and development of management of model markets, he said, is conducted to create a traditional market which is clean, safe, and comfortable.
Gunaryo also explained about the ministry of trade’s police, amongst other, concerning development of traditional markets, where the criteria of a traditional market are, amongst other: firstly, availability of price bargaining system; secondly, quality of goods purchased can be suited to buyer’s expectation; thirdly, the commodities sold are owned by traders.
Market revitalization has been programmed by the ministry of trade since 2005 to 2011, and 1,285 markets already revitalized. He said that if in 2011 there are 10 model markets, in 2012 the number will increase to 20 model markets, in 2013 to 23 model markets, and in 2014 the number will reach 25. So, it is expected that in 2011-2014 there will be 78 model markets which are expected to become a standard for development of markets in Indonesia.
Each region has its own unique qualities based in the tradition of the local society. Gunaryo expects that the model markets will have a good management system and will pay attention to the proper way of handling wastes, cultural and historical backgrounds. His party has coordinated with other ministry of health which launches healthy markets program. The coordination is expected to be more comprehensive so it not only covers physical development but also sustainable management.