Around 95% of the total turnover of modern retail business this year (Rp 43.8 trillion) is contributed by local products. Currently, Indonesian consumers tend to choose local products over imported products for their food and beverages, clothes and electronics. Thus, according to the Indonesian Retailers Association (Aprindo), imported products only covers a maximum 10% size in modern retail stores in Indonesia, depending on each retailer.
Source: PA Asia - Public Affairs and CSR from Investor Daily, 6 May, p.1
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