World Economic Forum (WEF) reported that from 141 countries, the competitions of Indonesia’s of Indonesia tourism was ranked 50th. This achievement in creased from the previous position at rank 70 in the world rankings. Quoted from Indonesia Travel, this improvement can be achieved because in 2014, Indonesia was able at attract 8.8 million foreign tourists. Not only that, Indonesia is also able to prioritize the tourism industry and sustainable infrastructure investments.
However, the increase in the position is not of much use if it cannot be enjoyed directly by the people. This was states by Rizal Ramli, Coordinating Minister for Maritime and Resources, to the Management Board of the Indonesia Chamber of Commerce and Industry (KADIN Indonesia), in Jakarta, on Friday (September 4). Rizal also asked KADIN Indonesia to prioritize the development of the tourism industry in the short term so that economic development can be enjoyed by the public.
According to Rizal, the tourism sector has been shown to rapidly increase the state revenue and social welfare. The reason is that this sector can created jobs in large numbers in addition to encouraging the growth of small and medium enterprises sector. The Coordinating Minister said that Government wants to build five to seven integrated tourism areas given the huge potential of the sector. With the development of integrated tourism area, Rizal is targeting tourist visits to rise to 20 million within five years form nine millions this year.
For comparison, Rizal said that Malaysia whose tourist destination is no better than Indonesia is visited by 25 million tourists per year. Furthermore, Rizal declared that an integrated tourism in area in Lake Toba. Ha said that the region’s tourism industry management should be performed by single authority called Toba Tourism Authority.
Indonesia also considers that the travelers from Southeast Asia, such as Malaysia, are potential travelers to visit interesting destinations in the country, so that the promotion of tourism destinations continue to be encouraged, including a number of new destinations. According to him, there are many destinations that attract Malaysian tourists, such as Nongsa in Batam Islam or Panti Lagoi, Bintan Island.
Similarly, for other destinations that had been visited by many Malaysia tourists, promotion will be increased continuously, such as ecotourism area, tourist villages, gold courses and number of other places. Related to Malaysia, the Ministry of Tourism is targeting for 2015 to reach as many as 1.7 million tourists or better than last year’s achievement at 1.3 million people.
Currently, Malaysians visiting Indonesia increasingly extends to many destinations, such as Bandung, Jakarta, Yogyakarta, Surabaya, Bali, Lombok and some other regions. Efforts to increase visits to Indonesia was also carried out through business meetings between Indonesia tourism businessmen and travel agents in this country.
Meanwhile, Chairman of the Indonesian Tourism Industry Association (GIPI), Didien Junaedy, said that AEC 2015 opens growth opportunities for industry business in the country, and at the sometime is a threat to the local market. The readiness of the tourism industry, according to Didien, has reached 75% in facing AEC. The weakness which should immediately be overcome is human resources and tourism supporting infrastructure.
According to him, Indonesia’s tourism human resources are still far less than Singapore, Malaysia, and Thailand. Currently, only about 30% of tourism human resources have obtained tourism certification. On the other hand, AEC also promises great opportunities for the entry of new investment in national industries, including tourism. According to him, the governments should be able to provide a number of incentives to further attract investment from outside. (E)
Business New - September 9, 2015