By KUSNANDAR & CO., Attorneys at Law – Jakarta, INDONESIA
Global interest in
Indonesia continues to grow steadily, even amidst economic uncertainty in many
parts of the world. With a population approaching 280 million and a median age
of 28, Indonesia presents not just a vast market, but one that is evolving
quickly—driven by its digital transformation, a shift toward renewable energy,
and steady consumer demand. Yet, behind this promise lies a legal and
regulatory framework that remains complex and, at times, unpredictable.
Over the past few
years, the Indonesian government has made notable progress in reforming its
investment climate. Key reforms include improvements to the Online Single
Submission (OSS) licensing system, the expansion of the Positive Investment
List, and increased digitalization of public services. However, on-the-ground
implementation continues to pose challenges, especially due to coordination
gaps between national and regional authorities. Investors frequently encounter
regulatory inconsistencies, bureaucratic delays, and unclear administrative
procedures—barriers that can affect both timing and cost.
In this context,
partnering with a well-established local law firm is no longer a mere
advantage—it has become a strategic necessity. Firms like Kusnandar &
Co., which has been advising foreign clients since 1980, play a critical
role not just in legal compliance, but in helping investors fully understand Indonesia’s
complex institutional environment and cultural nuances.
“Indonesia is a
promising market, but the legal system is not always intuitive to outsiders,”
says Gatot Sanyoto, a senior partner at Kusnandar & Co. “Many of our
clients come to us for legal advice, but more importantly, for strategic
insight into how things work locally—how business relationships are built, how
institutions function, and how to anticipate change.”
Recognized as one
of Indonesia’s top ten law firms, Kusnandar & Co. operates as a
full-service legal practice. Its services span corporate and commercial law,
litigation, mediation, domestic and international arbitration, intellectual
property, and digital law—including compliance with Indonesia’s increasingly
important Personal Data Protection Law.
As Indonesia’s
digital and green sectors expand rapidly, Kusnandar & Co. has positioned
itself as a key legal partner to both Fortune 500 companies and institutional
investors looking to enter or scale within the market. The digital economy, for
example, continues to grow on the back of strong internet penetration and
rising consumer adoption. Yet, many regulatory frameworks—particularly in
e-commerce, taxation, and data governance—remain in flux.
“In the digital and
technology sectors, uncertainty is still a real issue,” says Arno Rizaldi
Setiawan, a partner at Kusnandar & Co. who leads investment and
technology-related practice areas. “Our integrated services—from entity
formation and corporate structuring to licensing, litigation, arbitration, and
IP protection—are designed to give investors confidence that they can establish
and grow securely here.”
The firm also
supports cross-border transactions involving complex disputes and international
arbitration, often advising on matters involving Singapore International
Arbitration Centre (SIAC), Hong Kong International Arbitration Centre (HKIAC),
and other global dispute resolution mechanisms. With its broad capabilities and
deep local insight, Kusnandar & Co. has earned the trust of multinational
clients across sectors, from infrastructure and mining to fintech and digital
services.
Although
Indonesia’s legal landscape is still maturing, the direction of reform is
becoming clearer: open investment policies combined with tighter oversight over
strategic sectors. In such an environment, long-term success hinges not just on
the amount of capital deployed, but on the readiness to navigate evolving
regulations and forge local partnerships.
Legal strategy in
Indonesia today is about more than just compliance—it’s about foresight. With a
legal environment that can shift quickly and a political climate that demands
agility, foreign investors need advisors who not only interpret the law, but
anticipate where it is going.
With over four
decades of experience and a reputation for practical, hands-on legal support, Kusnandar
& Co. goes beyond document preparation to become a key player in
designing sustainable legal strategies for complex markets. In today’s
Indonesia—shaped by digital disruption and climate-conscious investment
trends—success belongs to those who arrive not just with good intentions, but
with deep preparation, clarity of purpose, and trusted local guidance.
As many global
investors have discovered, entering Indonesia is not a sprint—it is a journey.
And with the right legal partner, that journey becomes far more navigable.
K&Co - September 18, 2025
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