BUILDING A CONVINCING ARGUMENT IS NOT ABOUT BEING THE SMARTEST, BUT BEING THE MOST STRUCTURED

 By KUSNANDAR & CO,. Attorneys at Law – Jakarta, INDONESIA

 

A strong argument isn’t determined by how many words you use or how loudly you speak. Whether in court, a meeting, or a debate, convincing arguments are built not on emotion but on structure. People don’t believe what you say simply because you appear confident, but because what you present makes sense, is relevant, and stands on solid, unshakable grounds.

 

The first step to building a convincing argument is fully understanding the position you are defending. Too many people rush to voice opinions without truly grasping the issue at hand. The best arguments come from a thorough understanding of the matter. It’s not enough to know what you are defending; you must also know why and how it can be justified both rationally and legally.

 

Once you understand your position, your argument must be structured logically. Start with a clear premise and then support it with verifiable evidence or data. Avoid relying solely on normative statements like “I believe that…” without concrete backing. A claim without foundation is just an empty opinion. What separates an argument from an opinion is the presence of logic and supporting evidence.

 

It’s also crucial to anticipate opposing arguments. A strong argument not only explains your stance but also addresses potential objections or questions. This shows that you have considered the issue comprehensively. In a legal context, this means understanding relevant jurisprudence, applicable laws, and possible loopholes that the opposition might exploit.

 

The style of delivery also affects how convincing your argument appears. A calm tone, precise word choice, and clear organization make it easier for your audience to grasp your message. Conversely, arguments that jump around, use unexplained jargon, or come across as overly emotional tend to confuse listeners and sow doubt.

 

Equally important is building personal credibility. People are more likely to trust an argument presented by someone who appears competent and honest. Therefore, consistency in behavior, honesty in presenting facts, and ethical conduct in debate will strengthen the weight of your argument. Even an ordinary argument can feel compelling when delivered by a person with integrity.

 

Ultimately, building a convincing argument is about balancing content and delivery. It’s not enough to be legally or logically correct—you must also make your argument understandable and acceptable to your audience. Because, in essence, convincing someone is not about forcing but about communicating truth in a way that others can embrace.

K&Co. - September 15, 2025.