Thursday, 10 December 2015


The Ministry of Industry Saleh Husin felt sure that Creative was highly potential as a new power core to sustain national economy, because it was reliant on endless resource. “The invaluable resource is creative juices of the creators which would constantly grow to produce added value. Moreover with a conducive climate it would prove itself to be contributive to economy,” he said.

Upon delivering his speech at the opening ceremony of “Fashion and Accessories Products Expo” at the Industry Expo Plaza on Wednesday (12/8) he set forth that fashion and handicrafts was one of the economic subsectors most contributive to national economic growth in the aspect of increasing added value, employment, number of companies and exporting. “For that matter, the Ministry of Industry kept promoting national creative industry, which grew by 7% a year,” he said.

In the opening ceremony of the Expo, there was also present Chairman of the National Handicrafts Council (DEKRANAS) Mufidah Jusuf Kalla with the Management of Dekranas from various provinces among others Jakarta, Aceh, South Sumatra, Lampung, Jambi, West Java, West Kalimantan, Southeast Sulawesi, Papua, NTT and NTB exposing fashion products and accessories.

In that opportunity the Ministry of Industry disclosed that in 2014 – 2015 the added value from Creative Economy was estimated at Rp.111.1 trillion. The greatest contributor of added value were among others the subsector of fashion, culinary, and handicraft. “The highest growth was attained by the subsector of handicraft with export growth of 11.81% followed by fashion 7.12%, advertising 6.02% and architecture 5.59%.”

Development of Creative Economy in 2013 showed positive trend, with growth of 5.76% or above the average of national economic growth 5.74% with added value of Rp.641.8 trillion or 7% of national GDP. In terms of employment, this sector could absorb 11.8 trillion people or 10.7% of national workforce, followed by business units numbering 5.4 million units or 9.7% of total business units. Total export was posted at Rp118 trillion or 5.7% or total national export.

According to Saleh Husin, traditional handicraft could produce premium products and was rich in traditional values whether in the form of handicraft, woven objects, ceramics or garments which were varied and colorful. For that matter all efforts to promote the creative industry must be supported.

Besides, creative masterpieces could uplift Indonesia’s image abroad and enhance pride of using domestic products at home.

Furthermore in the effort to develop national creative industry, the Ministry of Industry had taken strategic measures to increase added value of the fashion industry through technical counseling, marketing and promotion campaign, machinery support and protection on intellectual rights.

Animation and Software Industry

The widespread use of cellular gadgets and multi media was expected to be the propeller of growth of the content industry in Indonesia. The open characteristics of the industry means opportunity to develop especially among the young generation.”The animation industry especially interactive games and software creations, although the contribution to GDP was low was highly potential for development,” the Minister of Industry Saleh Husin said in Denpasar on Tuesday (11.8).

The Creative Industry was one of the important pillars of national economic development be cause it breeds an intelligent generation in the globalization era.

During the opening session of International Conference of Creative Industry (ICCI) 2015, the Ministry of Industry appreciated the conducting of ICCI 2015 which was expected to be a communication forum between the Government, academicians and layers of the creative industry.

Of 15 subsectors of the creative economy, 3 subsectors contributed most to GDP, i.e. Culinary Rp.209 trillion or 32.5%, Fashion Rp.182 trillion or 28,3% and Handicraft Rp.93 trillion or 14.4%. Particularly the performance of Fashion and Handicraft industry, export of Fashion was Rp.76.7 trillion, an increase of 7.5% against previous year

Meanwhile the subsector of interactive Games and softwares, although the contribution to GDP was still small, this industry was highly potential as indicated by growth of added value, i.e. above 10% on the average per year through 2010 – 2013.

In Denpasar the Ministry of Industry set up Bali Creative Industry Center (BCCI) which was expected to bring solution to problems faced by the small and medium industry like limited stock of raw materials, limited research and technology, handicaps in marketing and promotion and protection against stealing of creative ideas. “Being the ‘house’ of creative people, I am sure BCIC would bear innovative ideas whereby to be competitive in the Free Trade era” Saleh Husin stated.

Broadly speaking BCIC had 5 main roles, i.e. as innovation and intellectual Rights Center, education and Training Center, Marketing and Promotion Center, Software Industry Development Center, and Business Incubation Center. “The year 2015 was the initial year for BCIC activities. The activities were varied, including among others branding, creative and entrepreneurship training center, design competition, archaic reconstruction, workshop and product display center,” the Minister said. (SS)

Business News - August 19, 2015

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