The winds of change in
communication and transaction from conventional way to on-line was strongly
evident as indicated by growing number of Smartphone and internet users. Data
of the Ministry of Communication and Information showed that the total
e-commerce market in Indonesia was posted at Rp. 130 trillion in 2013 or around
1% of world’s income after reaching Rp. 69 trillion in 2012. Growth of
e-commerce shopping in Indonesia was also predicted to increase to 71% in the
world with total value of USD 1.8 billion or around Rp. 18 trillion in 2013.
Meanwhile the world’s e-commerce market came to USD 1.29 trillion, the Asia Pacific
region being the most promising market opportunity followed by the USA and
Western Europe.
Erik Hidayat, Chairman of the Creative Economy and
Tourism, the Association of Indonesia Young Entrepreneurs stated in Jakarta on
Monday [20/10] that execution of Asean Economic Community 2015 would enhance
interest in electronic trading. Eric stated that distance would pose as problem
when AEC was in effect where distance between buyer and sheller would be hard
compared to inter domestic trading,
Indonesian producers wishing to offer products overseas
often had no strong capital back up, so e-commerce would be the alternative in
marketing the product. Electronic trading, according to Eric, could be
benefited by Indonesian businessplayers to expand the market overseas. He said
that to promote domestic marketing through e-commerce a sound internet support
would be needed, so it was up to the Government to facilitate wide internet
service. “in the future trading, internet would be indispensable” Erik said
Erik disclosed that various obstacles must still be put
aside by all stakeholders, i.e. the Government, executors and e-commerce
practitioners, businesspeople and the people. In the execution, e-commerce,
with support if adequate infra structure and facilities could serve as
alternative business means in accordance with Indonesia’s geographic condition,
total population and business climate. Besides, e-commerce was also a way to
minimize unemployment thanks to its easy and simple application.
Meanwhile in developing e-commerce in Indonesia, the Government
had taken some protective measures. The Director General of Telematika
Application [Aptika], Ministry of Communication and Informatics Bambang Heru
Tjahjono stated that the Government had protected local players by issuing Law
no 11/2008 on information and Electronic Technology [ITE] and PP No 82 year
2012. The regulation regulated electronic operations system.
Legal wise, Bambang said, he would step up public
confidence. Therefore e-commerce needed sound legal protection. At the moment,
the Government was in the process of scheming up Government Regulation Plan
[RPP] for e-commerce including regulating size of tax to be imposed on
e-commerce users. He said that e-commerce was a form of trading so the system
must be regulated.
In a modern era where transactions were using in-line, it
had become a key method to make transaction easy. E-commerce was rated as more
effective in marketing product or transactions. Transaction system in e
commerce network was opportunity for Indonesian businesspeople to market their
products. (SS)
Business News - October 24, 2014
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