The Ministry of Trade
[Kemendag] claimed they had succeeded in overcoming various obstacles including
Non Tariff Measures [NTM’s] and cases of Black Campaign so the Ministry planned
to firstly ‘diagnose’ the problem “Firstly I must find out what is really going
on in that export destination country. We must be aware that technical
regulations are getting more complicated and has the potential to hindrance our
export”. The Director General of National Export [PEN] Nus Nurzulla disclosed
to Business News [15/8].
An example was Galletas Juanita Mexico which has already
MoU for Indonesian coffee which Kemendag was moct concerned about. Other Latin
American states like Brazil, Colombia were part of our export development
target. Latin America was a non traditional market of which Brazil served as
export gateway. “We have learned from experience when there was obstacle to
Indonesian CPO products and by products. Indonesia’s CPO was rated as
containing hazardous components dangerous for health”
Obstacles like that was nothing but black campaign by
export destination countries in Uni Europe. When Deputy Minister of trade Bayu
Krisnamurthi visited EU he met the related officials. “We launch counter
campaign. Still in the future we would be facing more obstacles. A case like
export of coffee to Mexico, the hindrance was regulation on labeling or rules
on calorie content in products, time after time rules on labeling was getting
tighter”
The Ministry of Trade supported export Promotion plan
with tangible contribution. Many time before export staff of PEN invited
potential buyers from abroad. This program only began in early 2014. PEN
facilitated buyers hotel accommodation and transportation. “We also conducted factory
visit and field checking We have invited 20 players of 20 businesspeople in
processed food to participate at the International Food Fair” PEN had the
Directorate of Export Operation who was in charge of solving export obstacles.
(SS)
Business News - August 20, 2014
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