In an attempt to protect and provide quality assurance on the batik industry, the government created a batik mark system. In addition, the system is also intended to preserve and develop batik products in the country. Batik mark is a sign indicating the identity and characteristics of Indonesia batik, i.e. batik tulis (written batik), batik cap (printed batik), as well as a combination of written and printed batik. “Actually, the main purpose the issuance of batik mark certification is to ensure the perspective of the world”. Said Euis Saedah, Director General of Small and Medium Industry of the Ministry of Industry in Jakarta on Wednesday (4/24).
Euis explained that batik-patterned and processed textiles are Indonesian traditional wealth. Batik mark is also intended to keep the quality of batik patterned and processed textiles. Batik mark logo is useful tool for distinguishing Indonesian batik from batik produced by other countries. By doing so, it will allow foreign consumers to recognize Indonesian batik, or the buyers in the country will be more convinced of what to wear.
Minister of industry regulation No. 74/2007 on the use of Batik Mark logo for Indonesian Batik and Regulation of Director General of Small and Medium Industry No. 71/2009 on technical Guidelines for the use of batik mark logo fir Indonesian batik have also been issued. The logo is to differentiate Indonesian-made batik from batik products from other countries. Euis said that batik mark is an identity in the face of competition between identical products on the market as well as a tool in facing piracy of in Indonesian batik by foreign textile manufacturers. “We want to ensure that our products are not faked”, she said
She said that she will reprioritize the textile sector, including batik, to become superior products of Indonesia. Indonesia’s contribution to the textile world currently is only 2% of the export value reaching USD12.6 billion. She said that the ministry of industry was fixing the infrastructures, coats and rates in an effort to prepare the textile industry in the ASEAN free trade by 2015. These attempts are also to increase the contribution of Indonesia textiles in the world as much as 5%.
Euis questioned that when batik was designated as an Indonesia culture, within two years UNESCO will evaluate whether Indonesia is serious about taking care of batik. If not, then the predicate of batik as an Indonesian culture will be revoked. She says that there are 10 countries that continue to explore and develop batik. However, only Indonesian that has been designated as a global home of batik. Euis said that the program is intended to provide a typical characteristic of batik produced by Indonesian. Written batik will be given a gold mark sign, printed batik a white marking, while the combination of written and printed batik will be given a silver marking. Batik mark program is also aimed to protect crafters and consumers from counterfeit products.
She said that currently, handicraft and batik industry center has issued 106 batik mark certificates and the number continues to increase, although it still requires socialization. Euis set 10 small and medium batik industries to get batik mark certificates this year. She said that batik growth continues to increase. Last year the growth was 12%. This figure is much higher than the growth of the textile industry. However, she admitted that she was restless with cheap batik from china. Therefore, it will tighten supervision. While, regarding the cost required for the issuance of certificate by the handicraft and batik industry center, batik producers are imposed with Rp. 1.7 million administrative costs.
Business News - July 26, 2013