Fasting month Lebaran
momentum is a blessing for the food and beverage industry. The reason is that
during the fasting month and Lebaran, the sales turnover of food and beverage industry
can increase up to 30% compared to regular months. How ever, the rising prices
of subsidized fuel (BBM) make the industry’s profit margin decreases. Chairman
of the Indonesian Food and Beverage Association (Gapmmi), Adhi Lukman, in Jakarta (Monday, August 26), said that during
the fasting month and Lebaran, demand
for food beverage products has historically increased by approximately
30%compared to normal months. Turnover during the fasting month and Lebaran
this year could reach Rp100 trilion-Rp150 trillion.
However, the fuel price hike makes cost of production
increases. On the other hand, producers could not immediately raise prices of
their products. The reason is that food and beverage producers have contracted
modern retailers for three to five months ahead so it is difficult for them to
raise prices. Not only that, earlier this year, growth in the food and beverage
industry turnover is not as fast as expected. Thus, the food and beverage
industry tries to maintain selling prices in order to maintain the turnover.
Adhi said that in the first quarter of 2013, sales
turnover of the food and beverage industry is around Rp152 trillion. Until the
end of this year, he estimated that the turnover will grow around 8%-9% over
the past year to around Rp756-Rp763 trillion. AS an illustration, in 2012,
sales turnover of food and beverage industry in Indonesia reached Rp700 trillion.
On
the other hand, Adhi said that home industry, and catering industry will make
efficient use of raw materials in line with the rising prices of 12 kg LPG in
May 2013. The 12-kg LPG price increase would be very burdensome to home
industry, restaurant, and catering industry. Because, since the beginning of
the year, food and beverage industry has begun to raise prices by 5%-10% due to
increase in provincial minimum wage (UMP), electricity tariff, as well as
prices of industrial gas.
If 12-kg LPG prices go up, the selling price is predicted
to be more than 10% but by considering that the purchasing power is still low,
the selling prices may not rise too high. At lleast, the restaurant and
catering industry is making efficient use of raw materials of foodstuffs, is
volume is reduced. According to him, what can be done by the industry is simply
adjusting the volume of goods sold. Because, at the beginning of the year,
there is not a few industry that has raised selling prices ranging from 5% due
to the increase in electricity tariff and UMP.
Meanwhile, according to the Marketing and Commercial
Director of Pertamina, Hanung Budya, the government will implement a new
distribution system by raising the cost of delivery of LPG to consumers who are
considered financially capable. Almost every year, Pertamina suffered losses
due to the sale of 12-kg LPG. According to him, it does not need to happen if
12-kg LPG users are those who are financially able.
So,
restaurant and cafe businesses should be subsidized. And, for consumers who are
less financially able, the government has prepared a 3-kg LPG subsidy. He said
that he has applied for permission to the government for a price adjustment.
This is also the findings of the Supreme Audit Agency (BPK) that Pertamina has
lost several trillions for something that does not need to be subsidized.
Business News - August 28, 2013
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