In an attempt to protect and provide quality assurance on the batik
industry, the government created a batik mark system. In addition, the system
is also intended to preserve and develop batik products in the country. Batik
mark is a sign indicating the identity and characteristics of Indonesia batik,
i.e. batik tulis (written batik), batik cap (printed batik), as well as a
combination of written and printed batik. “Actually, the main purpose the
issuance of batik mark certification is to ensure the perspective of the
world”. Said Euis Saedah, Director General of Small and Medium Industry of the
Ministry of Industry in Jakarta on Wednesday (4/24) .
Euis explained that batik-patterned and processed textiles are
Indonesian traditional wealth. Batik mark is also intended to keep the quality
of batik patterned and processed textiles. Batik mark logo is useful tool for
distinguishing Indonesian batik from batik produced by other countries. By
doing so, it will allow foreign consumers to recognize Indonesian batik, or the
buyers in the country will be more convinced of what to wear.
Minister of industry regulation No. 74/2007 on the use of Batik Mark
logo for Indonesian Batik and Regulation of Director General of Small and
Medium Industry No. 71/2009 on technical Guidelines for the use of batik mark
logo fir Indonesian batik have also been issued. The logo is to differentiate
Indonesian-made batik from batik products from other countries. Euis said that
batik mark is an identity in the face of competition between identical products
on the market as well as a tool in facing piracy of in Indonesian batik by foreign
textile manufacturers. “We want to ensure that our products are not faked”, she
said
She said that she will reprioritize the textile sector, including batik,
to become superior products of Indonesia. Indonesia’s contribution to the
textile world currently is only 2% of the export value reaching USD12.6
billion. She said that the ministry of industry was fixing the infrastructures,
coats and rates in an effort to prepare the textile industry in the ASEAN free
trade by 2015. These attempts are also to increase the contribution of
Indonesia textiles in the world as much as 5%.
Euis questioned that when batik was designated as an Indonesia culture,
within two years UNESCO will evaluate whether Indonesia is serious about taking
care of batik. If not, then the predicate of batik as an Indonesian culture
will be revoked. She says that there are 10 countries that continue to explore
and develop batik. However, only Indonesian that has been designated as a
global home of batik. Euis said that the program is intended to provide a
typical characteristic of batik produced by Indonesian. Written batik will be
given a gold mark sign, printed batik a white marking, while the combination of
written and printed batik will be given a silver marking. Batik mark program is
also aimed to protect crafters and consumers from counterfeit products.
She said that currently, handicraft and batik industry center has issued
106 batik mark certificates and the number continues to increase, although it
still requires socialization. Euis set 10 small and medium batik industries to
get batik mark certificates this year. She said that batik growth continues to
increase. Last year the growth was 12%. This figure is much higher than the
growth of the textile industry. However, she admitted that she was restless
with cheap batik from china. Therefore, it will tighten supervision. While,
regarding the cost required for the issuance of certificate by the handicraft
and batik industry center, batik producers are imposed with Rp. 1.7 million
administrative costs. (E)
Business News - April 26,2013
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