Some managers of Indonesian
Senior and Junior pop singers were still unwilling to accept sponsorship by
cigarette producers especially in terms of solo concerts. But on the other hand
cigarette advertisements could serve as “short cut” for entertainers to solve
their financing problem. “Many cigarette producers are willing to act as
sponsor of our show, but we cannot accept because if there are children among
the audience during our concert, artist’s managers and promoters could be prosecuted”
Lolita Leimena, manager of one of Indonesia’s senior singers disclosed to
Business News (3/8).
The dilemma of using cigarette companies as sponsors,
very frequently ended up in refusal, so concert managers finally must find
non-cigarette sponsors. “On the other hand we are also worried that if ticket
prices were expensive, the auditorium would be empty on the other hand if
tickets were cheap, we are afraid to lose”.
Lolita was manager of senior singer Harvey Malaihollo who
planned to stage a concert next September. The concert would be staged to
commemorate Harvey’s 35 year career in music entertainment. This concert was
for the second time after holding the same concert 10 years ago at Mulia Hotel.
The dilemma of ticket pricing and public enthusiasm was a hard problem for an
event organizer. “We cannot reduce price to pay honorarium of artists and
musicians. In terms of honorarium we refer to the agreed price with other
managers”.
Other thing was that managers were having difficulty in
finding sponsors who sponsored not in the form of money but in facilities and
equipments. Many hotels and building owners were unwilling to offer special
price for Indonesian singers, which was contradictory to treatment for overseas
singers. “There are building owners and managers who dare to offer free rental
to overseas artists, but for domestic singers they are not cooperative at all”.
Foreign singers and entertainers were more favored and
widely acclaimed than local artists, so it had the effect on sponsorship
building and hotel were the most important facilities for staging a concert. In
addition to that stage and auditorium were a portent part in staging a concert.
“Stage design and arrangement need big budget, starting from decoration,
equipment etc. Domestic singers are most particular about stage setting, but
for foreign singers stage were often without any decoration because poor stage
setting also had the impact on public response”.
Lolita claimed that tickets for Harvey’s concert was low
priced. Moreover the concert would be made merrier by guest artists, the young
ones and the old ones alike including singers of the 1980’s. Concert of
Indonesian singers was for the organizing committee part of the I love
Indonesian Product campaign, but even that had no positive impact on
stimulating the local audience to appreciate local artists and their creations.
“We have to work hard, because the public’s acclaim for overseas singers are
bigger than for local singers. Evebtually we think: the Lady Gaga concert was
rejected, why not transfer the sponsorship fund to Indonesia singers?”
Some management of Indonesia entertainers were also
worried that the I love Indonesian Product campaign was mere lip service
because in reality some event organizers of music and film performance still
gave convenience and high pay to foreign artists. “In case of foreign
entertainers, they are often discerning about hotel, transportation or even types
of food and beverages. Organizing committees claim they could not reject demand
of foreign artists. In case of Indonesian singers they simply have to accept
what has been arranged by the organizer and sponsor”.
In view of the above, the management of Harvey Malaiholo
admitted they would sell tickets at low price i.e. Rp 175 thousand – Rp 1
million. This concert was expected to serve as nostalgic remedy especially for
fans who were in the age bracket of 40 – 60 years. This concert would also be
made merrier by young singers and Malaysian singer Sheila Madjid as guest
artist.
In a different location PT BCA stated that development of
art and culture in Indonesia was part of Corporate Social Responsibility (CSR)
so BCA was supportive to staging national arts and culture featuring their
unique features and characteristics. “The way we seen it, our customers also
live in lifestyles and are appreciative of art, interior design and music. We
keep on facilitating these cultural events so events like the Bazaar Art
Jakarta which would be part of program of dedication to art and culture”
Adranus W. Senior Manager of BCA disclosed to Business News sometime ago.
The Bazaar Art invited visitors to explore the world of
contemporary art, so the expo hall of Bazaar Art was full of artworks in
architecture, installation, motor vehicles accessories etc. “We are giving
special price as well with price discount of 10 – 15 percent and such are
commplace”.
BCA felt sure that the nuance of I love Indonesian
Product campaign was inclusive in the expo, so the theme being aired was
Celebrating Indonesian Heritage. Nearly all expo participants including
interior design also explored the concept of Indonesian culture, for example
the Heritage of Iwan Tirta which exposed Batik workpieces in various media of
expression. In addition to that presentation of Mahzab Bandung exposed modern
art, Wayang in Art, Art galley, encompassing Indonesia’s domain of culture
through various materials as medium.
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