Wednesday, 4 December 2013


Creative economic growth in Indonesia this year is estimated to reach 5.76% or Rp. 641.8 trillion. The figure was higher than the national growth rate of 5.74%. Based on data released by the Ministry of Tourism and Creative Economy, in terms of nominal value, the creative industry is still dominated by three major sectors, especially in tangible form, namely culinary amounted to Rp. 208.6 trillion, with a contribution of 32.5%, followed by fashion with 28.3% contribution or Rp. 181.6 trillion, and handicraft sector which reached Rp. 92.65 trillion. (14.4%);

As for the creative industries which are in intangible from, its contribution, in terms of face value, is still low averagely below 3%. However, its growth is quite rapid and is above the national average, especially for computer services and software; advertising; and architecture which reached 8%. Minister of Tourism and Creative Economy, Mari Elka Pangestu, in Jakarta on Tuesday (November 19,) said that these conditions show that creative economy industry in Indonesia began to show encouraging development.

Mari said that the Ministry of Tourism and Creative Economy continued to boost growth of the creative industries, particularly in the fields of performing arts, given the lack of value added in this sector, which only accounted for 0.8% of the total creative economy-based arts and culture (EKSB). Based on data from the Ministry of Tourism and Creative Economy, until late last year, the added value of performing arts was around Rp2.1 billion, while the contribution of creative economy-based arts and targeted that the value generated by performing arts can be increased by 7% to Rp2.25 trillion.

He admitted that the lack of added value of performing arts was due to the rampant piracy of the works of Indonesian musicians, including intense competition with international musicians and artists. Therefore, at this time, the Ministry of Tourism and Creative Economy in collaboration with the Directorate General of intellectual Property Rights, music associations, and the Ministry of Trade continues to intensively campaign anti-piracy.

Aside from music, the Ministry of Tourism and Creative Economy also encouraged Indonesian musicians and artist to take part in foreign countries by introducing Indonesian performing arts through a variety of performances. One of them is Indonesia Performing Arts Market (IPAM) which will bridge the gap between the best musicians in the country with overseas users. Unlike the previous year, for this year, the performing art shows further accentuate contemporary art by lifting cultural character.

Meanwhile, entrepreneurs were asking the government not to overly restrict the creative industries in the country with strict rules. Heads of Tourism and Creative Economy of the Indonesian Young Entrepreneurs Association (Hipmi), Ariful Y Hidayat, said that there were many novice businessmen in the field of creative industries which were growing. The businessmen require a much friendlier ecosystem. One of the requirements that must be simplified is the requirements to access capital through banks.

Currently, Hipmi is discussing a possibility with the government to set it forth in a Law and other regulations. According to him, of the 15 creative industry sectors, there are at least five rapidly growing sectors that have a potential market. These sectors include film industry, fashion , culinary, design and architecture. Specifically for the film industry, Hipmi is now exploring the opportunity for the entrance of foreign investors to build new theaters in the country. He explained that from the total of Indonesian population at 240 million, there were only 700 movie theaters that can accommodate local and foreign films. The number of distributors were only three. 

Business News - November 22, 2013

No comments: