The
Government had made several breakthrough to improve people’s welfare. Among
them was to stipulate the policy of promoting creative culture, i.e. an
economic activity with underlying culture, creativity, craftsmanship, and
individual skill. To enhance the above efforts, the Government had set legal
umbrella by issuing the Presidential Instruction no. 6 year 2009 On Development
of Creative Economy 2009 – 2015. This Presidential Instruction was addressed to
two Coordinating Ministers, namely: the Coordinating Minister of People’s
Welfare and the Coordinating Minister in Economy, 21 ministers, four
non-ministerial Institutional Heads, Governors, Regents and Mayor in all of
Indonesia to promote development of creative economy and make it a successful
project.
Dody Edward, Director of Development
of Export Products and Creative Economy, Director General of National Export
Development (PEN) Ministry of Trade on Monday (10/11-2012) underscored the
importance of Government’s role in introducing and promoting creative economy
to the general public. Dody was expecting that development of creative economy
could bring positive impact on the social economic life of the people as well
as creating employment, business opportunities, and to promote trading,
tourism, and investment in Indonesia. “Our country is rich in natural
resources, now the problem is just how to tap them so we could develop industry
and promote people’s welfare and well being” Dody was quoted as saying.
Dody saw that the creative work of
Indonesians were not only favored at the local market but also widely acclaimed
at the international market. Some commodities of the creative industry which
were sought after at the international market were among other: fashion
products, IT products, Indonesian movies, etc. The unique design, assurance of
high quality materials used by the creative industry in Indonesia were highly
appreciated and sought after by the consumers in Asia, Europe and US markets.
Dody saw that there was a golden
opportunity for players of the creative industry in Indonesia i.e. the distribution
network which was widely spread which offered more sales and bigger profit.
Considering the great potentials treasured by the creative industry sector,
according to Dody, support was called for from the related parties to speed up
growth of the creative industry. The intellectuals, for example needed to
explore and publicize the new norms applicable in the environment especially
those related to science and technology.
Local producers of the creative
industry needed to adopt and apply modern technology in the production and
distribution process whereby to make products more beneficial to users. On the
other hand Government officials were expected to adopt business rules and
trading policies which were conducive to progress in progress in management,
facilitation and empowerment of local creative industry with emphasis in human
resources upgrading, locating of industry and strategic budgeting for the
growth of creative economy.
Dody elaborated that considering
Indonesia’s geographic condition and wealth of natural resources, and diverse
arts and culture and the artistic gift of the people, it became an undeniable
fact that the wealth of creative talents was the spring of inspiration for
making products of high creative value and strong competitive edge which would
eventually bring sustainable progress to the industry and prosperity for the
people.
Business News - September 14, 2012
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