In global competition, the
private sector should be ahead to grab market opportunities, while the
Government through embassies abroad could support by improving imperfect
regulations. In the effort to invigorate export, the Government should maximize
the role of Trading House which was rated as important to make breakthrough in
B to B relationship between Indonesia and buyer countries.
The Director General for
non Oil Gas Export Development [PEN], Ministry of Trade, Nus Nuzulia Iskak
stated in Jakarta on Monday [28/4] disclosed that the effort to promote export in
2014 would be enhanced through a range of policy and program with focus on
upgrading Human Resources quality and quality of Indonesia’s export
commodities. In this year 2014, Nus said, the Directorate General of PEN would
execute 179 coodinated promotional events intensively at home and abroad. Of
the promotional activities, 55% would be executed in non traditional export
destinations, partly in traditional export destinations, partly in traditional
export destinations and the rest to be held at home.
Export Promotion activities
by the Ministry of Trade would be based on information and inputs on export destination
countries complied by the Directorate General of PEN or representative abroad,
i.e. 19 Indonesia Trade Promotion Centers [ITPC] 24 Trade Attaches, Trade
Consulate in Hong Kong, and Indonesia Trade and Economy Office [KDEI] in Taipei
and other Indonesian trade representative.
Strengthening of Indonesia
exporters capability must be enhanced. Collaboration between the Directorate
General of PEN with International trade promotion offices from North America,
Africa, Asia, Europe and the Middle East had been fostered and realized to
promote Indonesia’s non oil gas export.
Nus disclosed efforts made
by the Dir. Gen. of PEN, among others Coaching Program exercised since 2010 in
collaboration with Trade Facilities Office [TFO] of Canada. Total small
business [UKM] facilitated up to 2013 numbered of participants was 120 UKM. He
explained that the objective of this Coaching Program was to enable potential
UKM to manage export effectively by promoting management and production.
Meanwhile I Wayan Dipta,
Deputy of Resources Studies [UKMK], Ministry of Cooperatives and UKM disclosed that
today that the number of UKM who managed to market their products abroad
directly constituted only 0.01% of total number of UKM or less than 2 million
units. He disclosed that one if the reasons was insufficient number of Trading
Houses in the regions. On the other hand Trading Houses which were not
activated to the maximum was due to low public awareness of the facility.
According to Wayan, Trading
Houses would enable UKM to sell their products to a broader market. Over two
period of Government administration, Trading Houses had been under-promoted. He
said that the export potential for UKM products was high, but they were unable
to market their products to the maximum. “The reason is because to export, they
have to go through a long chain of distribution process including goods
collectors, and if they must export they have to do it through cargo companies”
Wayan concluded. (SS)
Business New - May 2, 2014
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