Products of small & medium-sized leading industries of Indonesia based on creativity and local culture differentiate Indonesia from other countries, and it becomes a force in facing the ASEAN Economic Community (AEC) in December 2015. According to the Secretary General of the Ministry of Industry, Syarif Hidayat, after opening the exhibition “Featured Products of Java and Bali,” at Plaza Industry, on Tuesday (June 16), leading Indonesian products in the field of fashion include batik, songket, and woven cloth become a force that differentiates Indonesia from other countries in the region.
“We have a number of potential diverse superior products in very region in Indonesia. When given a touch of design and creativity, these products turn into an extraordinary richness of Indonesia. Indonesian small & medium industries are well prepared for AEC, especially in the field of fashion. Almost very Sunday, Malaysian people are shopping at Pasar Baru Bandung, and many of them go to West Sumatra. In addition to fashion, they also like typical culinary products of Indonesia, explained Sharif, who since June 16 replaced Ansari Bukhari as Secretary General of the Ministry of Industry.
He added that innovation and creativity are always changing and have a high value, so it is not easily imitated. And, the ministry of Industry through the Directorate General of SMEs has product development programs, training through mentoring, and startup capital in a number of industries, such as small & medium rattan wood furniture industries; small & medium palm oil processing industries; specialty coffee processing industries; cocoa processing and seaweed processing industries. A similar program is also aimed at SMEs, namely cooper casting, agricultural machinery industries, automotive and iron ship industries; ship components and automotive and iron ship components and automotive components industries; as well as nickel/stainless steel based household appliance industries.
Specifically related to natural coloring, in addition to training, the Directorate general of SMEs also held natural color mapping, woven cloth design competitions and natural color fiber and natural color batik, as well as exhibition of products of natural color. Sharif added, “Culture heritage is a source of inspiration in producing innovative products with value-added and high competitiveness. Hopefully, Indonesia who is rich in culture heritage can be a huge potential in the development of the fashion industry sector based on tradition and culture.
Natural coloring is also applied in the collections displayed by utilizing local plants. “natural coloring has a special attraction for the fashion industry markets with soft and natural colors that make many people like this type of color. In fact, the Go Green movement in the industrial world makes people increasingly love products that are environmentally friendly and safe to use. Currently, in the world there is a concept of “ethical fashion”, which has been known in many countries, “he said.
The exhibition, as stated by the Director of Small and Medium Industries Regiion II of the Ministry of Industry, Roy Sianipar, is a government efforts to promote a variety of featured products of Java and Bali as a creative economic base. USE of the products produced locally should be supported by improved quality through adequate provision of raw materials, improvement of production technology, and packaging, or branding. Thus it can spur economic development and have impact on the provision of employment opportunities and development of qualified and independent individuals.
In this written speech, Syarif Hidayt revealed that statiscal data in 2013 showed that the number of large and medium processing industries that the number of large and medium processing industries in Java reached 19,773 units, and outside Java 4,168 units. Various well-known handicraft products that have been exported to many countries include batik, pottery and decorative ceramics, furniture, Gedongan woven fabrics, silver and other jewelry as well as a variety of calligraphy products, while, Bali, which is known as a magnet of Indonesia, has a variety of natural beauty, culture, and traditions that become an attraction for foreign tourists traveling to Indonesia. One of the products known in Bali is carved handicrafts, Endak woven fabrics, silver and other jewelry as well as a variety of calligraphy products. While, Bali, which is known as a magnet of Indonesia. One of the products known in Bali is carved handicrafts, Endak woven fabrics, catur fabrics, beach cloth, prada, and songket. (E)
Business News - June 19, 2015