The Government was
determined to enhance the role of creative industry as one of the pillars of
national economy. To quote data of the Ministry of Tourism and Creative Economy
of 2013, the contribution of Creative Industry to national GDP was Rp 92.6
trillion and creative industry came to Rp 641.815 trillion. The prospect of
Creative Industry as national pillar of economy was reflected in people’s
increasing purchasing power which increased year after year. Even the Creative
Industry market, domestically or globally was highly prospective.
The Ministry of industry set target for national creative
industry growth at 10% in 2014 and could be among the top three contributor to
GDP. The Ministry of Industry MS Hidayat stated in Jakarta on Tuesday [17/6] that
the growing number of players in the industry and increased export projection
was sustainer to growth of the creative industry, which last year was at 6%. In
2013, export of creative products came to Rp 119 trillion or equal to USD 10
billion, an increase of 8% against 2012.
Hidayat admitted that some obstacles were still haunting
the creative industry such as poor access to financing, protection of intellectual
Rights [HKI] as well as market access which had strong resistance from foreign
products. In case of market access, the e-commerce could be an effort for
players of the creative industry to explore the market.
Minister Hidayat pled players of the creative industry to
register their products as Intellectual Rights to keep it from being stolen by
competitors. Furthermore Hidayat would discuss with BI and the Ministry of
Trade the special scheme for financial aid for players of the Creative
Industry.
Meanwhile Euis
Saedah, the Director General of Small and Medium Industry [IKM], the Ministry
of Industry disclosed that fashion and handicrafts were prevalent sub-sectors
in contributing to economy. The two industries were the locomotive of the
national creative industry. Euis saw that the contribution of fashion and
handicraft had by far excelled over other sub0industries.
According to Euis, to develop the creative industry
propelled by IKM, the Government had issued the Presidential instruction
[Inpres] No. 6 year 2009 on Creative Economy Development as the underlying base
for all stakeholders to develop 14 sub-sectors of the creative economy.
The added value from fashion and handicraft subsectors,
were 44.3% and 24,8% respectively of total contribution of the creative
industry. Employment in this two sub-sectors came to 54,3% and 13,13% with
total companies numbering 51.7% and 35.7%. Domination of the 2 subsectors was
because the population was spread out nation wide, supported by diversed ethic
culture of each region. Euis rated that growth of the creative industry must be
supported by 6 pillars, among others talent resources, industry, technology,
natural resources, institutions and financing institutions.
Furthermore it was reported that as a whole, growth of
Gross Added Value of Indonesia’s creative economy 2012-2013 for computer
service sub-sector was 9.44% and architecture 8.04%. In terms of growth of
Indonesia’s creative economy 2012-2013, the Advertising sub-sector posted
highest, i.e. 4.72%; research and development 4.21% and film, video and
photography 4.15% - while growth of export of Indonesia’s creative was posted
at 8.01%, twice the growth of Indonesia’s export of 4.03%. (SS)
Business News - June 20, 2014
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