The Ministry of Industry
continues to encourage miscellaneous industry because it has a very prospective
market potential. Vice Minister of Industry, Alex S.W. Retraubun, in Jakarta
(Wednesday, October 23), confirms that the Ministry of Industry will continue
to promote and oversee the development of miscellaneous industry in the
country. According to him, the industry, which is a downstream industry, has
considerable market opportunities, both at home and abroad. Apart from being a
health product, education and arts product, miscellaneous industry products are
also widely used by the community.
Miscellaneous industry, according to Alex, becomes one of
the mainstays in supporting the Indonesian economy. This industry is able to
absorb 995,315 workers, with a total investment to date at Rp.19.37 trillion.
Production value of this industry has reached Rp.55.95 trillion with an export
value of USD 5.96 billion. On the other hand, the utilization of miscellaneous
industry is still at 59.76%. To optimize the business development of this
industry, the Ministry of Industry jointly with the business continued to make
some efforts, such as by holding exhibitions of miscellaneous industries. “The
utilization of miscellaneous industry is still quite low, so it needs to be
improved”, Alex said.
Alex considered that the existence of trade
globalization, the impact felt is a challenge to the national industry
competitiveness in the global market. Trade cooperation agreements with other
countries make trade competition become tight and competitive, it is a
challenge that must be dealt with carefully by the national businesses, which
requires the ability to improve efficiency in production and marketing, as well
as gives a positive value in the form of access to markets, access to
technology, investment and human resources enhancement.
According to Alex, organizing exhibition is one of a
breakthrough in the effort to improve promotion and dissemination of
information about the ability of miscellaneous industry the country to
encourage its development nationally. Miscellaneous industry exhibition is of
significant importance as it becomes a promotional event and dissemination of
information on a variety of miscellaneous industry products produced in the
country, and can bridge the needs of the business world to open up access to
markets, access technology, investment and human resource development for
national entrepreneurs.
Moreover, according to Alex, through this exhibition, the
public is expected to better understand the development of miscellaneous
industry products, in the midst of the situation and condition of an
increasingly dynamic and competitive business environment. He reported that the
number of miscellaneous industries to date reached 1,035 companies spreading in
North Sumatera, West Sumatera, Riau, Jakarta, West Java, Banten, Yogyakarta,
Central Java, East Java, Bali, West Nusa Tenggara, East Nusa Tenggara, Central
Sulawesi, and South Sulawesi.
Alex
explained that the Ministry of Industry organized an exhibition with the theme
“Proudly Using Indonesian Products”, participated by 17 footwear companies, 16
leather goods companies, 4 sporting goods companies, 4 stationary companies, 2
toy companies, 1 musical instrument companies, 1 Center for Skin, Rubber, and
Plastics (BBKKP) Yogyakarta, and 2 other manufacturing companies. From the 47
participants, 59% of its products have been exported and 41% is sold in the
country. “In the midst of fiercer competition, exhibition becomes the most
effective tool in promoting products to the buyers, both within and outside the
country”, he said.
Business News - October 25, 2013
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