The tourism sector had
strong resistance against crisis, and could be a new hope to economic growth.
For that matter the Ministry of Tourism and Creative Economy [Kemenparekraf]
was continuously developing potential of the tourism sector i.e. by enhancing
sustainable tourism.
The development of tourism today was signified by change
of orientation from mass tourism to alternative tourism. Market orientation
from mass today more on environmental and cultural sensitiveness materializing
in the form of alternative tourism.
While making environment and culture as green tourism
object the Ministry also set the hotel sector as main component in tourism for
developing eco-tourism. The Minister of Tourism and Creative Economy Mari Elka
Pangestu stated in Jakarta on Tuesday [23/9] that green labeled hotels who had
their commitment to sustainable development were recommended to have incentives
to motivate them to manage hotels on eco-tourism basis.
Mari Elka disclosed that green labeled hotels in
Indonesia were limited in number due to low awareness of hotel managers on the
importance of sustainable development. The Minister expected that with tax exemption
as incentive other hotels could be motivated to be more environmentally
considerate. While conserving nature, sustainable development was also believed
to enhance operational efficiency. So far Minister Mari admitted, only
international level hotels applied green labeling, so broader education was
necessary for businessplayers and the general public.
Minister Elka said that she was also certifying hotels.
She mentioned that 1.700 started hotels spread out in all of Indonesia was
prioritized for the implementation of certification by Certifying Agency for
Tourism [LSUP]. Furthermore Mari explained that certification was applied on
big industry units so they could be easily identified and were of international
standard, while other tourism industry line would have their turn for labeling
with the formation of new LSP.
The 17 LSUP which had been designated in accordance with
the Regulation of the Ministry of Economy and Creative No. 1/2014 on
Certification for Tourism business were mostly hotel certification agencies
spread out in Java and Bali. The designation of LSUP was initial step toward
standardization of companies that they might be competitive toward AEC 2014.
Mari remarked further that the Certification and standardization
included 3 aspects, is product, service, and management which was regulated in
business standardization through Ministerial Regulation. Besides, certification
was also exercised in areas of 16 National Strategic Tourism Zones [KSPN] which
was stipulated in line with tourism development plan in Indonesia.
Furthermore Mari disclosed that development of
sustainable tourism could conserve the beauty, life and culture of Indonesia
which was willed to the next generation. Companies in the tourism were demanded
to be adaptive to environment. The chane would materialize in professions which
were environmentally friendly.
She believed that it was time to strengthen the
foundation of sustainable tourism by industries in many provinces in Indonesia.
The strategic Plan of building sustainable tourism was
closely related to environmentally based professions, where tourism might give
professions which was environment orientated. (SS)
Business News - September 26, 2014
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