Attempt of development of
creative industry in Indonesia is facing some problems. These problems are,
amongst others, weak human resource and technology development, unavailability
of creative industry development scheme, lack of funding aspect, lack of
access of industry operators to market, and creative industry is
institutionally weak.
Vice Minister of Trade, Bayu
Krisnamurthi, on Tuesday (11/27), said that Indonesia still needs vocational
school and high school graduates who have competency in information technology.
Meanwhile, for funding access, many banks are unwilling to provide capital
loan to creative industry operators. Concerning market access, Bayu said that
the government is continually attempting to facilitate exhibition locations
domestically and overseas. He said that there should be an encouragement for
protection of intellectual property rights and availability of public spaces to
support creativity.
Beyu admitted that human
resource, either by quantity or quality, is the main problem to development of
creative industry. This problem must become a collective attention because the
contribution of this sector to national economy is quite significant. He said
that development of creative economy in Indonesia is still on a very early
step. So, there are many problems faced collectively in every plan on creative
economy development in the future.
It is important to create strong
and tough young entrepreneurs who are able to create business opportunity in
the midst of tight business competition like recently. His expectation is that
there will be more young generations who are interested in creative industry
and could become stimulators of change toward business and independence, so
support from capital owners and banks is needed. Training on how to develop
business properly is also necessary.
In addition to the foregoing
problems, creative economy growth is also hampered by packaging and marketing.
He said that creative industry can actually improve sharply if entrepreneurs
improve marketing system, brand, and packaging. Small and medium businesses in
Indonesia have their own uniqueness. Indonesia market is highly oriented toward
brands. Consumers are also sensitive to branding. Bayu said that number of
creative industry consumers is estimated at 50 million people, most of them
are young people. 52% of them live in the cities, therefore brand is an
important point of consideration in buying a product.
Bayu said that creative economy
is the fourth largest sector out of 10 national economic sectors from the
aspect of labor absorption after agriculture, animal husbandry, forestry and
fisheries, trade, hotels and restaurants, and service sector. Creative economy
sector absorbs workers through creation of new businesses. Subsectors absorbing
the largest number of workers are fashion, culinary, and handicraft with the
highest growth recorded by handicraft subsector at 1.42%.
Quoting data of the Ministry of
Tourism and Creative Economy, creative economy industry absorbs 11.57 million
workers in 2012, or increases slightly from 2011 at 11.51 million people. In
2011, Gross Domestic Product (GDP) of creative economy sector grows by 4.91%
reaching Rp 526 trillion. In 2012, nominal GDP of creative economy sector
reaches Rp 573.4 trillion. Some creative economy sub-sectors are culinary,
handicraft fashion, publishing, design, performance arts, music, interactive
games, television and radio, information technology, art market, advertisement,
architecture, and research and development.
Business News - November 30, 2012
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